Small Business Marketing: Twitter – Tips To Make You A Twitter Expert

imageIf you haven’t dipped your toe in the water with Twitter, you are missing the boat. Start now! It’s the perfect tool for branding, displaying thought leadership, promotion, fund raising, and even lead generation. An odd combination, I know, but if handled correctly, and with proper tweet etiquette (hereafter referred to as TE), all can be accomplished.
Below are key points to get you off and running:
- Its not about “what are you doing” as their tag line says, as much as “what’s important to you”. 140 characters of pithy info on what you are reading, what trade events you are attending, what speakers you are learng from etc, to get at some pithy thinking and trends
-Share, comment, talk. It won’t work unless you participate in both directions. Tweet and respond to other tweets. Also proper TE. If you just take, but don’t give value, you will lose credibility and followers.
-The beauty of the retweet. Also known as “share the love”. Knowledge is best when shared. If you find posts that are of value to you, retweet them. The retweeter will be greatful, you will be providing further value to your followers, indicating your intelligence, and thought leadership as well as your generosity. It’s all good.
-The importance of your profile. I’m astounded by how many people either don’t have a profile description or don’t fill it out in a meaningful manner. The profile is key to letting people know why they should be following you, reading you, listening to you, and just caring about your tweets. It’s also branding, and therefore valuable marketing real estate. You can and should link to your website or blog for more credibility.
-Twitter backgrounds add to the branding. Have your background custom designed. It’s yet another piece of real estate for branding, establishing credibility and setting a tone for who you are.
-Have an objective. This is very important, perhaps most important. Twitter will be a silly waste of time unless you decide how you are going to use it. And we will all have to read about what you did over the weekend unless you do. If your objective is to create thought-leadership, then follow people who are meaningful in your field. If you are interested in branding, be sure your profile and background speak to your brand, and tweet on topics related to your field of expertise and your products and services. (but be very careful of the hard sell – not good TE)
Here are some very helpful Twitter tools:
-Tweetdeck, a way of organizing your tweets. Here also is a tutorial on how to use it – lots of info here.
-SocialOomph.com How to have presence on Twitter w/out sitting by the computer or your iPhone all day.
-TinyURL or bit.ly Since you only have 140 characters to work with, making a link smaller is very useful.
If you start with strong objectives, good marketing and pithy Tweets, you will be off to a great start
Now, go play.

Posted on October 5th, 2010 by C.A. Carozza  |  No Comments »

SEO- For the Small Business Owner

If you want to understand small business SEO needs, you must first of all understand what SEO is. This is the search engine optimization that is needed for enhancing your online business. This is the process of building links to improve your site rank. Mostly small business SEO starts with keyword research. You have to analyze your site and pick out your targeted keywords. Then you should work to optimize them. Only then you can get success in your online business.

When you start your website and try to promote this, you need to join small business SEO campaign. Nobody knows that you have such a website offering such products. Therefore increasing your exposure becomes necessary. For this reason you have to start working by yourself or hire an SEO agent to do the work for you. The search engine optimization experts know more than you do and so they can get you good traffic with their efforts.

However, small business SEO does not afford professionals in the field. There are so many students and home based workers seeking for job. They can work for you at an affordable price. You can pay them much less amount than you would pay the professional SEO consultant.

The small business SEO company would help you to find out appropriate keywords. You have to follow both on page optimization techniques and off page optimization techniques for those selected keywords. Your website should be built based on SEO.

Major goal of all SEO efforts is to drive traffic to your site. For this, you need to build links. The link building is the vital part of small business SEO. It should be an ongoing process and you must build links gradually. As the number of links increase, your site rank would also go up slowly. You must make competitor analysis and should make your moves to win them.

It could be rightly said that the small business SEO is mostly targeted on link building. This could be done in a number of ways. The SEO experts will help you to increase your conversions. Only if your site is ranked in the first page for particular targeted keywords, you can get desired outcomes. You must not forget that you have to allot some initial investment for your small business SEO. After your site is listed in the first few places, it would get more and more clicks and could be able to maintain the position. All that is needed for small business SEO is the initial push.

Posted on January 7th, 2012 by C.A. Carozza  |  No Comments »

Small Business Taxes


Those who are new to small business certainly need tips for filing small business tax return. Though many small business owners prefer to file the tax returns by themselves, they may also seek the help of professional tax preparers. They will take care of the tax organization.

As small business tax is of complex nature due to a number of billable services, the owners if not experienced in the field of accounting would find it quite tough to file tax returns. The professional tax preparer is able to prepare every small business tax return with great accuracy. This will avoid future problems.

You can hire a certified public accountant that is called as CPA to keep track of your financial ventures. They will clearly mention the problem areas and discrepancies. They will suggest necessary tax credits and ways for deductions so that you can lessen the burden of small business tax. The professionals also help you to prepare small business tax return in a short period of time and they will give allowances to make adjustments if necessary in the record.

Alternatively, you have small business tax software that helps you file your returns without mistake. This software helps you to prepare the taxes with speed and ease. This type of software is user friendly and can help you with step by step instructions to prepare your tax easily. However you have to pay for the small business tax software if you should get advanced version that gives you the option of forms. This type of software programs enables you to submit small business tax returns online automatically.

You have many ways of getting deductions in small business tax. You can hire your family members to work for you. Also you can hire independent contractors in place of employees to work for you which will save your payroll taxes. You can buy equipments and supplies in advance and donate to charitable institutions during the last months of the year to get small business tax deductions.

You can include your business travel expenses annually. You have to pay your bills such as insurance premiums, utilities, service fees and rentals at the end of the year to get deductions in tax. You have to make a list of the expenses met during the year such as annual memberships, business taxes, licensing fees and interests for business loans. All these things help you in small business tax reduction.

Settle your tax debt today.

Posted on January 7th, 2012 by C.A. Carozza  |  No Comments »

social media work from home marketing & social bookmarkting sites

Regardless of what activity you could be dealing with, having great, sound guidance can assist you. For those who possess a track to run on, a guide, it could be of fantastic assist in completing your project. A few of super techniques when it comes to social media work from home marketing set forth in the following paragraphs can aid you to accomplish your project Far better final results may perhaps be achieved by following these tips.

While trying for making a achievement out of selling details merchandise by producing full use of the internet at the same time as social bookmarkting sites, it’s generally significant which you do things right. Should you usually do not, the effects might end up being awful. You may end up wasting a whole lot of time and also a lot of funds, or probably even giving up all together due to the fact of lack of final results as you usually do not have the knowledge of an internet marketing business consultant. Here I’ll discuss two excellent distinct techniques to put a stop to that from taking place.

1. make sure you’ve got a fantastic item

You require to put a whole lot of time and attention to ensure that you could have just what it’s that the end user customer wants to purchase since it avoids them from following via and doing organization with you. Failing to accomplish this could make you turn out to be frustrated. So take care to generate it happen efficiently and not make the oversight of forgetting this important step !

2. having an excellent website makes all the difference

Nearly as significant as ensuring you could have a quality item and/or service whenever working with attempting to create a accomplishment out of promoting data solutions by making full use of the net a top good quality web site is vitally essential at the same time. I am telling you, this isn’t a thing to skip. It will help to genuinely attract consumers to what it truly is that you’ve to sell, and that’s one thing almost everyone involved in the web and direct advertising enterprise calls for.

Posted on February 5th, 2012 by C.A. Carozza  |  No Comments »

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